Omer Asim & Maya Antoun co-creative directors of OA.

Asim a clothier with a background in Architecture and Antoun, a jewellery designer-maker who relocated into the medium of Fashion.

The pair from Sudan have a meticulous focus on substance, craft, form, and construction.

They define the brand’s solid silent aesthetic with sensual volume, texture and considered shapes.

The idée fixe is - clothing as objects, a mere pedestal for the individual. Minimal yet detailed by monastic drapery and precision tailoring.

The garments speak to urban nomads that move quietly, with articulate intent.

Asim learnt his craft working with Maurice Sedwell of Savile Row, and Vivienne Westwood before freelancing in the industry.

After graduating from The Bartlett School of Architecture, he moved into garment making.

Asim also spent time studying psychoanalysis. During his psychoanalytic training, he became fascinated with clothing and appearance in relation to mind and body.

Antoun trained as a jewellery designer-maker with a deep interest in the anthropology of adornment. After completing a research-based MA at Central Saint Martins, she worked extensively on craft-based capacity building projects in Sudan and the DR Congo.

First joining Asim as a collaborator working on jewellery, but soon becoming entrenched in the creating of the brand; working on all aspects of vision, brand direction and identity.

Together their work straddles Art, craft, and fashion; with a strong interest in the practice of making and the space prior to object completion.

They explore elements of traditional making-techniques through conversations around ‘process’. Their attention focuses on what is discarded and/or concealed during and by the progression of making.

They continually interrogate the context of their collections, and their timelines as contemporary cultural artefacts.